In the whole world, the products of Samsung have been used and are admired by the people from every domain and background. From mobile phones to the electronic devices Samsung has been serving the Industry and the society in good terms. Samsung basically deals with white goods. The company has been owned by a South Korean family.
Introduction Samsung has become number one telecommunication device manufacturer over the years and in order to understand this miraculous journey let us undergo the journey along with them. It is South Korean company. The company was reborn in when its Chairman Lee Kun Hee introduced new management style and philosophy where product quality and innovation was placed at centre of all operations.
Political Factors Political battle confronts the company on many grounds, Pestle analysis of samsung the relationship between North and South Korea have never been healthy and stable, there is always danger of war or barriers in trade apart from this the family succession plan of Samsung has met many political confrontations in the past.
Every new head of company has to prove his skills to the board members and world before taking charge in order to show that he is worthy of responsibility. Despite many politics the new company CEO is from the family only and they plan on keeping the business in the family.
Even in the weak demand market the company had to invest in marketing which reduced the profits even more. Samsung recovered in through new launches of galaxy note series and S series. It is in the industry where innovation is must for survival.
The conservative environment gave way to freedom of speech, emphasis on quality of employee life outside office and reduced meeting hours. Earlier in Samsung like all family owned South Korean businesses it was expected to put in long hours as an expression of respect and gratitude as bosses are considered as a fatherly figure and colleagues as family.
The initial weeks after induction were as tough as military boot camps where new comers were deprived of sleep and ordered to maintain a certain exercise regime. But as increasingly South Koreans started receiving education abroad they started realizing the importance of work-life balance and the difference in the upkeep of employees abroad as compared to their own country.
Samsung as early as reviewed its performance reward policy and based it on merit. The country culture is such that they are skeptical of foreigners and do not award senior positions to them but Samsung went against these norms. However it is still a family owned business and is determined to continue the same.
Samsung started off by copying designs and features but somewhere along it started producing its own designed products too. It has whole range of products from refrigerators and TVs to Smartphone so it definitely has technological superiority over others.
In Apple we know that three internal design teams are formed to compete with each other and come up with a winning design which is then launched. Samsung collaborated with Russia in order to purchase cheap scientific research from them.
Russian scientists have not only helped Samsung in improving image processing chips and other features besides the barrier of foreign entrants due to terrorism has been tackled by them due to foreign partnership with Russian Academy of Science.
Shaughnessy, Environmental Factors Samsung has adopted Green Management policy which entails protection of environment through various steps taken like recycling of products, it includes five main areas: Management, Products, Processes, Workplaces and communities. Under this policy all the mentioned areas have to make sure that the actions taken are not harmful to environment.
In order to contribute to the community they have built partnership with suppliers who share their philosophy of environment protection. They meet all local and international standards of environment and also abide by local body rules and regulations.
They are known to have applied procedures which help in minimizing the negative externalities of products like Carbon dioxide emission. Bibliography Loosening their ties.Samsung has been the technology driven company and focusing on the latest trends of technology should have been the fundamental maxim the company like Samsung should follow.
Legal Factors For the global company like Samsung which has many rivals like Apple. SAMSUNG PESTEL ANALYSIS Samsung is one of the most well known electronics brand of the world.
The market leader has continued to retain its market share for 10th consecutive year. Apart from several other market leading products, the brand is known for its SUHD televisions.
Samsung PEST & SWOT Analysis Weaknesses 1. Low profit margin 2. , Samsung Electronics established s, expanded globally to build factories Threats 1. Looking for the best Samsung Electronics SWOT analysis in ?
Click here to find out Samsung’s strengths, weaknesses, opportunities and threats. PESTEL-PESTLE Analysis of Samsung by adamkasi | Feb 1, | Companies | 0 comments This is the detailed PESTLE/PESTLE Analysis of Samsung which explains the external factors impacting the Electronic Company and Industry; Political, Economical, Social, Technological, Environmental and Legal.
Samsung's PESTLE analysis PESTLE is used in strategy to analyse the macro environment and identify how future trends in the political, economic, social, technological, environmental and legal environments might impact individual organisations within an industry.
Firms then study the key drivers of change behind the PESTEL factors.